Kingdom of Saudi Arabia
Ministry of Training
Saudi Digital College
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية الإلكترونية
College of Administrative and Financial Sciences
Assignment 1
Entrepreneurship and puny industry (MGT 402)
Due Date: 05/10/2024 @ 23:59
Route Establish: Entrepreneurship and puny industry
Scholar’s Establish:
Route Code: MGT402
Scholar’s ID Amount:
Semester: First
CRN:
Tutorial Year: 2024-25-1st
For Instructor’s Employ easiest
Instructor’s Establish:
College students’ Grade: X / 10
Stage of Marks: High/Middle/Low
Total Instructions – PLEASE READ THEM CAREFULLY
· The Assignment must be submitted on Blackboard ( WORD layout easiest) through allotted folder.
· Assignments submitted through email could perchance presumably now not be accredited.
· College students are suggested to attract their work obvious and successfully introduced, marks will probably be diminished for sad presentation. This involves filling your knowledge on the quilt page.
· College students must video display demand amount clearly in their reply.
· Humdrum submission will NOT be accredited.
· Steer clear of plagiarism, the work must be to your possess phrases, copying from students or completely different sources without upright referencing will result in ZERO marks. No exceptions.
· All answered must be typed the usage of Cases Novel Roman (size 12, double-spaced) font. No pictures containing textual enlighten will probably be accredited and can simply be regarded as plagiarism).
· Submissions without this duvet page will NOT be accredited.
Studying Outcomes:
1. Characterize the dilemma of puny industry in history and uncover the strengths and weaknesses of puny industry.
2. Build a solid projected financial statement and habits a breakeven prognosis for a puny firm.
3. Show the flexibility to bring and talk advertising massages in coherent and educated manner.
4. Illustrate the flexibility to mediate independently and systematically on constructing a viable industry model.
Assignment Workload:
This project is an particular particular person project.
Start-up Enterprise Map
Concentrate to your self as an entrepreneur of a puny startup industry in Saudi Arabia.
Write rapid notes on the next targets:
1. Householders, capital structure and firm profile (2 Marks)
a. Your Enterprise Establish, Address, E‐Mail
b. Create of ownership: What’s the applicable structure? Sole proprietor, Partnership, Company….
C. Funding capital
2. Firm Enterprise Description (300 – 400 phrases)
A. Scope and vogue of industry (4 Marks)
What industry will you be in? What will you live? What market segment will you elect?
• Enterprise thought: what’s your tall thought? Is it a product or a provider? What makes your thought completely different?
• Mission Assertion
• Firm’s non everlasting and prolonged-term desires and targets.
• Target market and demographics: Who will your customers be? Where live they reside? What’s your draw market hooked in to?
B. Enterprise Philosophy (4 Marks)
What’s a truly out of the ordinary to you to your industry?
• Characterize your Industry: Is it a dispute industry? What prolonged-term or non everlasting adjustments live you foresee in the industry? How will your firm steal advantage of it?
• Characterize your most critical firm strengths and core competencies: What factors will draw the firm be triumphant? What live you mediate your fundamental aggressive strengths will probably be? What background ride, expertise, and strengths live you individually bring to this smooth venture?
• Risk Evaluation: Retain in thoughts the strengths and weaknesses of your industry the usage of SWOT.
•Who is your opponents and the most effective map live you beat them?
Show: Employ APA vogue of referencing
Answers
1. Acknowledge-
a. Establish of industry: (Auto Addicts).
Enterprise blueprint: Dammam, Saudi Arabia.
Reputable email contend with: [email protected].
b. Create of ownership: What’s the applicable structure? Sole proprietor, Partnership, Company….
The fitting structure of the industry is Sole proprietorships. I chose this vogue of structure because sole proprietorships provide minimal applicable formalities, instant inaugurate-up, management, like a flash response, profits tax advantages, and strange ownership of industry secrets, taking into story tax-ambiance pleasant operations and privacy (Sole Proprietorship Defined: Advantages and Considerations | Mailchimp, n.d.).
c. Funding capital
To inaugurate the industry smoothly and steer obvious of any shortages, a total of 1,000,000 SAR would be sufficient to duvet the preliminary costs equivalent to industry registration charges, security deposits, reworking, preliminary automobile inventory, insurance coverage deposits, etc. (Upmetrics, 2024).
2. Acknowledge-
A. Scope and vogue of industry
· What industry will you be in? What will you live? What market segment will you elect?
The industry I will probably be in will probably be for buying and selling sports activities, off-avenue and traditional autos. As a sole proprietor, I will probably be managing the industry. On the opposite hand, I will defiantly need one or two completely different folks with me to motivate working the industry. On the completely different hand, in my industry I will probably be specializing in the next forms of fundamental market segmentation: demographic, behavioral, psychographic. I’m moreover the usage of yet every other sub-segmentation that is purely linked to autos equivalent to efficiency seekers, off-Road followers, traditional autos followers (Shaw, 2024).
· Enterprise thought: what’s your tall thought? Is it a product or a provider? What makes your thought completely different?
My industry largest thought is to produce merchandise in a lawful to fine situation and draw it more straightforward for followers to amass their dream autos per their financial ability. I mediate what makes my thought completely different is that I will probably be specializing in both quality and affordability when it involves what customers wants. As an entrepreneur I’m undoubtedly specializing in profit, nevertheless I’m moreover specializing in increasing the community of this ardour.
· Mission Assertion.
Our mission is to excel in all industry areas by handing over out of the ordinary customer experiences, being the supreme dilemma of labor, and supporting our community, all whereas working collectively.
· Firm’s non everlasting and prolonged-term desires and targets.
Transient desires:
1. Rent expert workers in the sphere of promoting and autos sales
2. Make brand awareness and attach as legit and depended on autos dealership.
3. Function financial stability in the major year.
4. Growing monthly win sales.
Lengthy-term desires:
1. To make a out of the ordinary customer terrifying consisting of diverse clients both in domestic and global markets.
2. To expand the amount of clients serviced by 20% yearly by filling an unmet search data from with out of the ordinary diversity and customer provider.
3. To develop compatibility with as many producers and items as likely, conserving the guidelines terrifying up to this level.
4. To amplify by including smooth locations at some level of the forecast period.
5. To develop and surpass the industry common profit margin within the major three years.
· Target market and demographics: Who will your customers be? Where live they reside? What’s your draw market hooked in to?
The customers of my industry are these who fancy definite forms of autos. These forms of autos are sports activities, off-avenue and traditional autos. My customers lives all around the nation and there isn’t any particular blueprint; then all over again, most of these followers lives in tall to mid-size cities where they’re exposed to the ardour of loving autos. These forms of followers are hooked in to proudly owning, working on, and restoring autos. They live now not witness at autos as easiest methodology of transportation, nevertheless they moreover witness at them as manner of enjoyment and releasing their thoughts from stress.
B. Enterprise Philosophy
· What’s a truly out of the ordinary to you to your industry?
It’s a will deserve to hang for me that my industry will simplify automobile procuring and selling, provide peace of thoughts, and make memorable experiences for both consumers and sellers. Furthermore, it is moreover critical for me to build a educated and non-public relationship with the sellers, exporter and followers.
· Characterize your Industry: Is it a dispute industry? What prolonged-term or non everlasting adjustments live you foresee in the industry? How will your firm steal advantage of it?
After the announcement of the Saudi Arabia 2030 vision, loads changed in the industry, now not to video display the role of social media in that replace. Folks are being exposed to the industry attributable to the autos events and social media notorious followers. The amount of followers is increasing resulting in presumably them in quest of to amass or sell autos; hence, risk to expand my sales.
· Characterize your most critical firm strengths and core competencies: What factors will draw the firm be triumphant? What live you mediate your fundamental aggressive strengths will probably be? What background ride, expertise, and strengths live you individually bring to this smooth venture?
Our firm’s key strengths encompass our expert crew of marketers and salesmen, and robust customer relationships. We draw to thrive by repeatedly handing over the upright merchandise to the upright customer.
· Risk Evaluation: Retain in thoughts the strengths and weaknesses of your industry the usage of SWOT.
Strengths:
· Accurate recognition
· Extensive automobile fluctuate
· Experienced sales crew
Weaknesses:
· Miniature lineup of definite autos
· Authorities rules
· Bargaining vitality of customers
Alternatives:
· Market growth
· Expanding on-line sales
· Partnership with banks
Threats:
· Offer chain distribution
· High opponents
· Tricky financial instances
· Who is your opponents and the most effective map live you beat them?
Our opponents are quite a bit of illustrious agencies in the sphere that provide similar items and companies. The ways to outperformed them are by offering out of the ordinary customer provider, constantly introducing smooth merchandise, and conserving a laser-fancy focal level on sustainability. Furthermore, we’re seeking to utilize digital advertising tactics in repeat to amplify our viewers and cultivate a devoted clientele.
References
Shaw, J. (2024, October 2). Working out Person Segments in the Automobile
Industry: 9 Styles of Automobile Merchants and their Personas. Kadence. https://kadence.com/working out-particular person-segments-in-the-automobile-industry-9-forms-of-automobile-consumers-and-their-personas/
Sole Proprietorship Defined: Advantages and Considerations | Mailchimp. (n.d.).
Mailchimp. https://mailchimp.com/sources/what-is-a-sole-proprietorship/
Upmetrics. (2024, April 5). How Powerful Does it Mark to Start a Automobile Dealership? –
Upmetrics. https://upmetrics.co/startup-charges/automobile-dealership
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