MKT362 ECA – FoodPanda Case Inspect & Exact Compliance in Singapore, Singapore

Portion A (60 marks) Solution all questions in this fragment. Inquire 1 Article for Inquire 1 Meals offer carrier FoodPanda turned into investigated for touting free offer for subscribers in broadly circulated ads. The commercial promoted “Unlimited Free Provide on All Restaurants” for the carrier. This turned into displayed across extra than one platforms alongside with FoodPanda’s social media, its in-app marketing, billboards and signages at public areas such as bus stops. If truth be told, in appreciate of meals offer charges, FoodPanda subscribers only purchased a $3 within the reduction of be aware for all restaurants, or a within the reduction of be aware of as a lot as $6 for chosen restaurants. Contrary to the marketed “free offer on all restaurants” which ran from 1 July to 30 September 2024, the Competition & Consumer Price Singapore (CCCS) discovered that over 40% of meals offer transactions made by the subscribers on all restaurants, required a residual offer price to be paid after the discounts had been utilized. Alvin Koh, chief executive at CCCS, said, “When a enterprise supplies ‘free’ services and products to entice the person to keep in mind a study out a carrier, it’s a ways now not unreasonable for a median person to worship “free” to indicate that nothing shall be charged. It’s necessary that companies make certain that that their claims are factual. Transparent pricing is basic for patrons to arrangement told purchases and to enable all businesses to compete somewhat.” Write My Project Hire a Knowledgeable Essay & Project Writer for finishing your Academic Assessments Native Singapore Writers Team 100% Plagiarism-Free Essay Very most realistic Pleasure Price Free Revision On-Time Provide Following the investigation, FoodPanda has acknowledged CCCS’s pickle and agreed to procedure shut the following actions: Present a tubby refund of subscription charges to customers who had subscribed throughout the promotional length; Present clarification to customers who had subscribed throughout the promotional length and the overall public on the terms of the subscription; Analysis its contemporary and future marketing supplies for the subscription to make certain that compliance with Singapore’s heavenly trading regulations. Inquire 1a As the Marketing Advisor for FoodPanda, that you would be able to well maybe be tasked to educate and to equip the firm on the coolest requirements of be aware transparency in Singapore. With reference from CCCS’ Guidelines on Designate Transparency and the Consumer Protection Bright Trading Act CPFTA, distinguish three (3) ways how the firm’s marketing supplies within the article, are misrepresentations to the overall public. (15 marks) Inquire 1b Form an improved model of the commercial (in compliance to CPFTA) to precisely and clearly keep up a correspondence this pricing. This one-page visual, is a stand-alone commercial to target FoodPanda’s customers. (15 marks) Inquire 2 Inquire 2a To further facilitate FoodPanda and its workers on the coolest compliance of pricing in Singapore, gawk two (2) disadvantages of Designate Fixing for businesses and convince why it’s illegal in Singapore below the Competition Act. (12 marks) Inquire 2b If up-to-the-minute Man made Intelligence AI ‘decides’ prices for competing businesses without human intervention, can the companies leveraging such up-to-the-minute abilities restful be held responsible for AI-generated pricing? In the context of Singapore, glimpse how AI-generated pricing pervades the three (3) aspects of law, abilities, and the accountability of stakeholders. (18 marks) Portion B (28 marks) Solution all questions in this fragment. Video Recording (Item 2) Inquire 3 Put collectively and post a Video recording (in .mp4 layout) of the presentation following ALL the instructions below. Refer to Canvas T/TG/RESIT route field > Assignments > ECA_VIDEO for the step-by-step manual on easy strategies to post the video. This Video file is a recording of you presenting solutions for less than Q2(a) and Q2(b). It’s likely you’ll use any presentation instrument throughout your video presentation BUT this video must be submitted in .mp4 layout. As you present, it’s good to level your Presentation Slides (in Portion C) within the background or be displayed in a camouflage subsequent to you. Both you & the camouflage are to face the camera collectively and would possibly per chance maybe well maybe be considered collectively within the identical video frame. Length of video recording must NOT exceed 6 minutes. Guarantee sufficient readability for each the video and audio quality of your submission. If Examiner is unable to both name, peek or hear, or realize the presenter clearly, he’s going to be unable to assess subsequently unable to award marks. It’s a ways basic to mark your Video file precisely as suggested within the manual in Canvas. (28 marks) Buy Personalized Solution of This Analysis & Elevate Your Grades To find A Free Quote Portion C (12 marks) Solution all questions in this fragment. Deck of Presentation Slides (Item 3) Inquire 4 Put collectively and post a living of Presentation Slides (in PDF layout) upon which the video presentation (in Portion B) is essentially essentially based fully. Please indicate that only slides in PDF layout shall be accredited. This deck of Presentation Slides (upon which your video presentation is essentially essentially based fully) contains your solutions to only Q2(a) and Q2(b). This deck must be submitted in PDF layout must NOT exceed ten (10) slides (exclude Duvet Net page, Appendices & References). It’s likely you’ll use any presentation instrument to your video presentation. Post online in Canvas by draw of TurnItIn. Please DO NOT earn and use PowerPoint stride arrangement templates from the Net. Show camouflage clearly the following particulars within the Duvet Net page of your submission: Direction Code, Title of the ECA, your FULL name, SUSS PI No., and submission date. It’s a ways basic to mark your stride deck precisely as suggested within the manual in Canvas. (12 marks) Appendix: Q1) https://www.cccs.gov.sg/legislation/person-protection-heavenly-trading-act/pricetransparency-tricks https://www.cccs.gov.sg/legislation/person-protection-heavenly-trading-act Q2 https://www.cccs.gov.sg/anti-competitive-behaviour/anti-competitive-agreements https://www.cccs.gov.sg/legislation/competitors-act CCCS Guidelines on the Portion 34 Prohibition Caught with loads of homework assignments and feeling harassed out ? Steal educated tutorial assistance & To find 100% Plagiarism free papers To find A Free Quote

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