MKT362 Close-of-Direction Evaluate Half A (60 marks) Solution all questions about this fragment. Rely upon 1 Article for Rely upon 1 Food provide service FoodPanda become as soon as investigated for touting free provide for subscribers in broadly circulated advertisements. The commercial promoted “Unlimited Free Transport on All Sharp areas” for the service. This become as soon as displayed for the duration of loads of platforms including FoodPanda’s social media, its in-app advertising and marketing and marketing, billboards and signages at public areas equivalent to bus stops. Genuinely, in appreciate of meals provide charges, FoodPanda subscribers handiest obtained a $3 reduce worth for all restaurants, or a reduce worth of as much as $6 for selected restaurants. Opposite to the advertised “free provide on all restaurants” which ran from 1 July to 30 September 2024, the Competition & User Price Singapore (CCCS) stumbled on that over 40% of meals provide transactions made by the subscribers on all restaurants, required a residual provide price to be paid after the discounts were utilized. Alvin Koh, chief executive at CCCS, acknowledged, “When a business offers ‘free’ products and companies to entice the person to are trying a service, it’s some distance no longer unreasonable for an moderate person to know “free” to point out that nothing will be charged. It’s most critical that companies create definite their claims are honest correct. Clear pricing is most critical for customers to create told purchases and to enable all companies to compete pretty.” Following the investigation, FoodPanda has acknowledged CCCS’s field and agreed to grab the following actions: Present a beefy refund of subscription charges to potentialities who had subscribed for the duration of the promotional duration; Present clarification to potentialities who had subscribed for the duration of the promotional duration and the general public on the phrases of the subscription; Review its existing and future advertising and marketing and marketing supplies for the subscription to make certain compliance with Singapore’s gentle trading criminal guidelines. Rely upon 1a Because the Marketing Manual for FoodPanda, you are tasked to educate and to equip the firm on the gentle requirements of mark transparency in Singapore. With reference from CCCS’ Guidelines on Label Transparency and the User Safety Good-attempting Trading Act CPFTA, distinguish three (3) ways how the firm’s advertising and marketing and marketing supplies within the article, are misrepresentations to the general public. (15 marks) Rely upon 1b Originate an improved version of the commercial (in compliance to CPFTA) to precisely and clearly keep up a correspondence this pricing. This one-page visual, is a stand-alone commercial to focal point on FoodPanda’s potentialities. (15 marks) Rely upon 2 Rely upon 2a To additional facilitate FoodPanda and its workers on the gentle compliance of pricing in Singapore, search for two (2) disadvantages of Label Fixing for companies and persuade why it’s some distance illegitimate in Singapore below the Competition Act. (12 marks) Rely upon 2b If unique Synthetic Intelligence AI ‘decides’ costs for competing companies with out human intervention, can the companies leveraging such unique know-how tranquil be held answerable for AI-generated pricing? In the context of Singapore, stare how AI-generated pricing pervades the three (3) parts of legislation, know-how, and the accountability of stakeholders. (18 marks) Half B (28 marks) Solution all questions about this fragment. Video Recording (Merchandise 2) Rely upon 3 Put collectively and put up a Video recording (in .mp4 layout) of the presentation following ALL the instructions below. Consult with Canvas T/TG/RESIT path blueprint > Assignments > ECA_VIDEO for the step-by-step recordsdata on the categorical system to put up the video. This Video file is a recording of you presenting solutions for handiest Q2(a) and Q2(b). Which that you simply may well maybe also employ any presentation arrangement for the duration of your video presentation BUT this video ought to be submitted in .mp4 layout. As you unique, you must always tranquil existing your Presentation Slides (in Half C) within the background or be displayed in a cloak next to you. Both you & the cloak are to face the digital camera collectively and ought to be seen collectively within the same video body. Length of video recording ought to NOT exceed 6 minutes. Be sure ample clarity for both the video and audio quality of your submission. If Examiner is unable to both determine, search for or hear, or designate the presenter clearly, he’s no longer going to be in a situation to assess therefore unable to award marks. It’s miles a ought to-have to construct your Video file precisely as advised within the guidelines in Canvas. (28 marks) Half C (12 marks) Solution all questions about this fragment. Deck of Presentation Slides (Merchandise 3) Rely upon 4 Put collectively and put up a region of Presentation Slides (in PDF layout) upon which the video presentation (in Half B) is basically based totally totally. Please existing that handiest slides in PDF layout will be popular. This deck of Presentation Slides (upon which your video presentation is basically based totally totally) consists of your solutions to handiest Q2(a) and Q2(b). This deck ought to be submitted in PDF layout ought to NOT exceed ten (10) slides (exclude Duvet Page, Appendices & References). Which that you simply may well maybe also employ any presentation arrangement for your video presentation. Put up on-line in Canvas through the use of TurnItIn. Please DO NOT accumulate and employ PowerPoint slump salvage templates from the Web. Suppose clearly the following particulars within the Duvet Page of your submission: Direction Code, Title of the ECA, your FULL name, SUSS PI No., and submission date. It’s miles a ought to-have to construct your slump deck precisely as advised within the guidelines in Canvas. (12 marks) Write My Project Salvage legitimate motivate for MKT362 pricing and advertising and marketing and marketing assignment Native Singapore Writers Group 100% Plagiarism-Free Essay Absolute best Pleasure Price Free Revision On-Time Transport
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