MKT362 Halt-of-Route Assessment Share A (60 marks) Reply all questions on this piece. Request 1 Article for Request 1 Food supply service FoodPanda changed into as soon as investigated for touting free supply for subscribers in broadly circulated commercials. The advertisement promoted “Unlimited Free Supply on All Restaurants” for the service. This changed into as soon as displayed all the device in which through lots of platforms including FoodPanda’s social media, its in-app advertising and marketing, billboards and signages at public areas comparable to bus stops. If truth be told, in appreciate of food supply prices, FoodPanda subscribers handiest obtained a $3 decrease heed for all restaurants, or a decrease heed of as a lot as $6 for chosen restaurants. Opposite to the advertised “free supply on all restaurants” which ran from 1 July to 30 September 2024, the Competition & Client Price Singapore (CCCS) chanced on that over 40% of food supply transactions made by the subscribers on all restaurants, required a residual supply rate to be paid after the reductions were applied. Alvin Koh, chief executive at CCCS, said, “When a alternate supplies ‘free’ companies to entice the user to investigate cross-test a service, it is just not unreasonable for a indicate user to perceive “free” to indicate that nothing would possibly be charged. It is crucial that corporations ensure that their claims are unswerving. Clear pricing is mandatory for patrons to to find instructed purchases and to permit all corporations to compete moderately.” Following the investigation, FoodPanda has acknowledged CCCS’s challenge and agreed to perceive the next actions: Present a stout refund of subscription prices to customers who had subscribed all over the promotional period; Present clarification to customers who had subscribed all over the promotional period and the general public on the terms of the subscription; Assessment its current and future advertising and marketing materials for the subscription to make certain compliance with Singapore’s resplendent trading rules. Request 1a Because the Advertising and marketing and marketing Handbook for FoodPanda, you would possibly perchance also be tasked to educate and to equip the corporate on the apt requirements of heed transparency in Singapore. With reference from CCCS’ Guidelines on Designate Transparency and the Client Protection Honest Trading Act CPFTA, distinguish three (3) solutions how the corporate’s advertising and marketing materials in the article, are misrepresentations to the general public. (15 marks) Request 1b Form an improved version of the advertisement (in compliance to CPFTA) to as it’ll be and clearly express this pricing. This one-web snort visual, is a stand-by myself advertisement to middle of attention on FoodPanda’s customers. (15 marks) Request 2 Request 2a To extra facilitate FoodPanda and its group on the apt compliance of pricing in Singapore, stare two (2) disadvantages of Designate Fixing for corporations and convince why it’s miles illegal in Singapore beneath the Competition Act. (12 marks) Request 2b If fresh Artificial Intelligence AI ‘decides’ prices for competing corporations with out human intervention, can the corporations leveraging such fresh technology peaceable be held liable for AI-generated pricing? Within the context of Singapore, seek how AI-generated pricing pervades the three (3) facets of law, technology, and the accountability of stakeholders. (18 marks) Share B (28 marks) Reply all questions on this piece. Video Recording (Item 2) Request 3 Prepare and submit a Video recording (in .mp4 format) of the presentation following ALL the instructions beneath. Consult with Canvas T/TG/RESIT course dwelling > Assignments > ECA_VIDEO for the step-by-step information on the device in which to submit the video. This Video file is a recording of you presenting solutions for handiest Q2(a) and Q2(b). That you too can exercise any presentation utility all over your video presentation BUT this video ought to be submitted in .mp4 format. As you demonstrate, that you must demonstrate your Presentation Slides (in Share C) in the background or be displayed in a veil subsequent to you. Each and every you & the veil are to face the camera together and ought to be viewed together in the same video frame. Length of video recording should NOT exceed 6 minutes. Guarantee ample readability for every the video and audio quality of your submission. If Examiner is unable to both identify, gaze or hear, or perceive the presenter clearly, he is doubtlessly not in a region to evaluate due to this of this truth unable to award marks. You rep to impress your Video file precisely as instructed in the guidelines in Canvas. (28 marks) Share C (12 marks) Reply all questions on this piece. Deck of Presentation Slides (Item 3) Request 4 Prepare and submit a dwelling of Presentation Slides (in PDF format) upon which the video presentation (in Share B) is basically based. Please indicate that handiest slides in PDF format would possibly be licensed. This deck of Presentation Slides (upon which your video presentation is basically based) contains your solutions to handiest Q2(a) and Q2(b). This deck ought to be submitted in PDF format should NOT exceed ten (10) slides (exclude Duvet Online page, Appendices & References). That you too can exercise any presentation utility on your video presentation. Submit on-line in Canvas through TurnItIn. Please DO NOT download and exercise PowerPoint creep rep templates from the Web. Screen clearly the next particulars in the Duvet Online page of your submission: Route Code, Title of the ECA, your FULL name, SUSS PI No., and submission date. You rep to impress your creep deck precisely as instructed in the guidelines in Canvas. 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