Project Briefs OTHM Stage 7 Diploma in Strategic Management and Management Qualification Amount: 603/2181/7 | July 2025 Review steerage for criterion referenced marking. The overview grading criteria characterises the extent of complexity and ask expected of scholars at every level of qualification. Please mask that these are generic descriptors which practice mainly, despite the indisputable truth that now not completely, to written tutorial work.
Any extra unit-direct overview criteria, comparable to need of phrases, must be clearly acknowledged in every person assignment transient.
Consequence.
Stage 3
Stage 4
Stage 5
Stage 6
Stage 7
Dawdle
Detailed solutions to all substances of the questions or initiatives.
Clearly structured and targeted, demonstrating overall coherence and in-depth belief of the unit impart material and overview requirements.
Evidence of the utilize of independently sourced fabric, effectively applied in all contexts.
Very few errors in grammar as acceptable.
Detailed response to all relevant substances of the questions or initiatives, with evidence of sure belief of the flaws.
Effectively-structured with evidence of self reliant discovering out supporting the argument.
Clear evidence of a diffusion of independently sourced fabric, effectively applied in all contexts.
Very few errors in referencing or grammar or syntax as acceptable.
Very rotund, self reliant response to the assignment, making utilize of relevant fabric effectively beyond any module input, demonstrating self reliant peep.
Very fair proper belief and application of relevant notion, ideas and fashions. Very sure logical structure.
Very few errors in referencing or grammar or syntax as acceptable.
Very fair proper hyperlinks between relevant tips, theories and practice.
Evidence of self reliant discovering out and the flexibility to have interaction critically and analytically with a large assortment of contextually relevant resource fabric.
Demonstration of authorized insights supported by effectively-structured overall argument.
Very few errors in referencing or grammar or syntax as acceptable.
The work demonstrates engagement in an tutorial debate which gifts sure evidence of a considered belief of the topics studied.
There would possibly be evidence of sure synthesis of theoretical considerations and practice.
A serious prognosis of theoretical fashions and/or gleaming applications has resulted in originality.
Very few errors in referencing or grammar or syntax as acceptable.
Fail
Exiguous strive to have interaction with assignment transient.
Studying outcomes now not completely met.
Exiguous strive to have interaction with assignment transient.
Studying outcomes now not completely met.
Exiguous strive to have interaction with assignment transient.
Studying outcomes now not completely met.
Insufficient demonstration of data or belief of
Exiguous strive to have interaction with assignment transient.
Studying outcomes now not completely met.
While one of the traits of a circulate were demonstrated, the work would now not tackle every of the outcomes for the specified
overview process.
Insufficient demonstration of data or belief of key ideas, theories or practice.
Insufficient demonstration of data or belief of key ideas, theories or practice.
key ideas, theories or practice.
Insufficient demonstration of data or belief of key ideas, theories or practice.
The work would possibly per chance be an extraordinarily descriptive epic demonstrating minimal interpretation, and there is amazingly restricted evidence of prognosis, synthesis or evaluate.
No counterarguments or various frames of reference are generated or considered.
STRATEGIC MARKETING Unit Reference Amount
Y/616/2732
Unit Title
Strategic Marketing
Unit Stage
7
Sequence of Credits
20
Total Qualification Time
200 Hours
Guided Studying Hours (GLH)
100 Hours
Wanted / Non-primary
Non-primary
Unit Grading Structure
Dawdle / Fail
Unit Goals The arrangement of this unit is to provide newbies’ belief of the ideas, solutions and technical choices of strategic marketing and the challenges associated to marketing in at the novel time’s alternate atmosphere, collectively with how a sort combines product pattern, promotion, distribution, pricing, relationship administration and different substances.
Studying Outcomes – the learner will:
Review Criteria – the learner can:
- Have the selection to critically analyse the foundations of strategic marketing and the characteristic of digital applied sciences.
1.1 Seriously take into accout the persona and arrangement of strategic marketing in an organisation.
1.2 Seriously analyse and practice different marketing ideas in a diffusion of organisational contexts.
1.3 Direct the processes inquisitive about strategic marketing.
- Have the selection to practice tools for analysing the alternate atmosphere in strategic marketing.
2.1 Construct SMART strategic marketing targets for an organisation.
2.2 Seriously overview the exterior and aggressive atmosphere in which an organisational performs.
2.3 Plot conclusions relating to the interior and
stakeholder atmosphere in which an organisational performs.
3. Have the selection to enact market segmentation, focused on and ticket positioning.
3.1 Seriously stumble on market segments for an organisational context.
3.2 Rob into consideration targeted segments for an organisational context.
3.3 Accomplish a differentiated ticket attach for
targeted segments for an organisational context.
- Have the selection to practice the integrated marketing combine in an organisation.
4.1 Rob into consideration the importance of the integrated marketing combine for an organisational context.
4.2 Accomplish an efficient marketing combine for an organisational context.
4.3 Seriously analyse the relationship between the product lifecycle and the marketing combine for
an organisational context.
- Have the selection to critically analyse producers in a alternate context.
5.1 Seriously analyse the persona of producers and the importance of branding.
5.2 Seriously narrate about the need for integration between the emblem pyramid, the emblem’s positioning and ticket administration.
5.3 Conceal how branding is historical to toughen a alternate or product.
Reveal Amazon Dawdle supermarkets within the UK. (Recordsdata from 2016)
The cashier-much less supermarkets utilize technology to allow potentialities to rep objects and lumber out with them, as an various, charging their Amazon epic so that they don`t delight in to face in a checkout queue.
In accordance with The Sunday Occasions, the retailer is calling for “a chief number” of web sites sized between 4,000 square feet and 5,000 square feet all the contrivance in which by contrivance of the UK.
Amazon at the birth launched the notion relief in 2016, allowing Amazon workers to trial the brand new technology. Since then, it has opened 5 stores within the US all the contrivance in which by contrivance of Seattle and Chicago. Possibilities procure an Amazon Dawdle app sooner than getting into the store. They delight in got to utilize the app to enter the store, which registers their Amazon epic, and then they’ll set up their cell phone away and originate having a ticket.
Amazon’s “Handsome Scuttle Out Technology” makes utilize of computer vision, sensor fusion and deep discovering out to detect when products are taken off a shelf, or later returned.
The technology retains display screen of your entire objects in a digital cart so there will not be such a thing as a scanning alive to. As soon as potentialities are completed having a ticket, they’ll proceed the store and Amazon will price your epic. Amazon now has 5 Amazon Dawdle areas all the contrivance in which by contrivance of the US.
There’s a difference between having the no checkout stores strictly for Amazon potentialities and allowing the long-established public in to take a ticket at them out. In 2017, the Wall Avenue Journal reported that the technology confronted complications when there were more than 20 folks within the store, something Amazon has been working to exact and, which potential that, has delayed the expected roll out of extra areas.
For the time being, it’s unlikely that Amazon Dawdle will advance to compete with your native Tesco or Sainsbury’s. The stores stock ready-to-use objects for breakfast, lunch and dinner, with some grocery a would possibly want to thrill in ranges too, however, stock varies reckoning on which store you would possibly per chance presumably also be in.
But, when it does advance within the UK, this would possibly even puny doubt be effectively-known by busy Londoners. The notion that of being in a position to rep some lunch and lumber out of the door without queueing is a dreamy one, we admit.
Offer: www.now not unique.co.uk/tech/amazon-drag-uk-areas-scouting
Process 1 of 1 – Industry Presentation and Briefing Chronicle (AC 1.1, 1.2. 1.3. 4.3, 5.1, 5.2, 5.3) Directions: Your native miniature alternate affiliation has evaluate Amazon Dawdle and is pondering relating to the aptitude competitors. They like to offer strategic marketing advice to native firms, delight in requested you to prepare a presentation in which it’s best to analyse and take into accout key marketing ideas in addition to the marketing planning process by the utilize of Amazon Dawdle shall we issue.
Put collectively a presentation with speaker notes and a briefing characterize . To produce this characterize, it’s best to practice relevant theoretical ideas, fashions, voice with exact world instance of your chosen organisational context and critically analyze your arguments and advance at justifiable solutions. Within the characterize it’s best to encompass:
An introduction, evaluating the arrangement of strategic marketing
A blueprint of the marketing planning process.
A serious overview of no now not up to three marketing ideas/fashions/theories and the contrivance in which they voice to the marketing planning process.
A serious dialogue of the importance of branding the utilize of Amazon shall we issue.
Illustrate the ideas of ‘ticket pyramid’, ‘ticket positioning’ and ‘ticket administration’, and the contrivance in which and why these ideas must be integrated into marketing planning.
Offer and Submission: 1x Presentation file with speaker (500 phrases)
1x Briefing Chronicle (1000 phrases)
Process 2 of two – Marketing View (AC2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 4.1 & 4.2) Directions: Co-by the contrivance in which, a handbook of Amazon attended your alternate affiliation presentation and was once impressed.
The Amazon supervisor accountable for the introduction of Amazon Dawdle to the UK has requested you to prepare a strategic marketing idea . To produce this marketing idea characterize, it’s best to practice relevant theoretical ideas, fashions, voice with exact world instance of your chosen organisational context and critically analyze your arguments and advance at justifiable solutions. Your Marketing idea must be addressing the next:
A fragment in which you produce a PESTLE prognosis and overview Porter’s 5 forces relevant to your organisation.
A fragment with a SWOT prognosis and a stakeholder prognosis of your organisation
A fragment in which it’s best to provide SMART strategic targets for the organisation
A fragment pertaining to the market section. This fragment must
Focus on how market segments would possibly per chance be historical for the organisation
Select loads of market section(s), justifying your decision.
Propose and elaborate a ticket positioning for the targeted market section
A fragment pertaining to the marketing combine. This fragment must:
analyse the importance of the marketing combine for the organisation
delight in a pricing, promotional and distribution technique for one in all its product ranges or categories.
1x Marketing View (3000 phrases)
Submission and Offer: Referencing: Each and each fragment ought to dispute any supporting Harvard style citations.
A entire Harvard style reference list must be incorporated at the head of the work.
Evidence to be submitted: Industry Presentation – 500 phrases
Briefing Chronicle – 1000 phrases
Marketing View – 3000 phrases
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