MKT4646 Alternate Digital Atmosphere Evaluate 2026 | MUL

7.5.1 MKT4646 Evaluate 1 (Particular particular person List)

(1) Guidance for College students – Topic Different, Scope and Expectations

Q1: Analyse and plot shut into consideration the strategic place of a digital software program!!

In this project, you is prone to be required to diagram a 2,000-notice individual document (with a ±10% allowance; therefore submissions between 1,800 and a pair of,200 phrases will be popular) that evaluates how a express digital software program can give a steal to the near, development or performance improvement of a microscopic alternate (contemporary or proposed). The document would possibly maybe silent contemporary your skill to analyse the digital atmosphere, severely plot shut into consideration the worth of a selected digital software program, and make justified solutions in accordance to proof

(2) Cause of the List

The cause of this evaluation is to reduction you:

• Seriously analyse the complexity of the digital atmosphere and its affect on microscopic alternate operations (LO1).
• Title and plot shut into consideration a associated digital software program and expose the strategy in which it is almost definitely integrated inner a alternate (LO2).
• Synthesise files from numerous tutorial (ABS journal record) and alternate sources to contemporary told, proof-basically basically based resolution-making (LO4).

This document is no longer merely descriptive. You is prone to be expected to provide strategic, analytical and properly-supported arguments in accordance to idea, research, and real-world case examples.

(3) Picking Your List Topic

You could point of curiosity your document on no longer less than one digital software program and analyse the strategy in which it would give a steal to a selected microscopic alternate. It is probably going you’ll maybe select any form of microscopic alternate (retail, hospitality, vogue, e-commerce, inventive services and products, consultancy, fitness, education, and so forth.). The alternate you resolve is almost definitely both a real, contemporary alternate or a hypothetical(fiction) one created for the cause of this project. Each alternate choices are acceptable, offered that the alternate context is described clearly and permits you to plot shut into consideration the chosen digital software program(s) in a meaningful and analytical potential.

It is probably going you’ll maybe resolve among the example titles below or execute your devour, so long as your document specializes in no longer less than one clearly outlined digital software program (e.g., CRM, AI chatbot, automation software program, and so forth.) and presents a strategic, proof-basically basically based evaluation of how the chosen digital software program(s) can give a steal to the chosen alternate.

It is probably going you’ll maybe inappropriate your document on among the issues below (you would possibly maybe adapt the title).

These examples are offered purely for steering, and you is prone to be no longer required to apply them. It is probably going you’ll maybe silent truly feel free to make your devour title that is appropriate for your chosen alternate and the digital software program(s) you is prone to be seeking to plot shut into consideration.

Evaluate Short Presentation

	Evaluate Short Presentation
Module code	MKT 4646
Module title
Submission date, time		18/04/2026(Sat.) by 23:59pm	. One electronic reproduction simplest of the written document is due posted to Turnitin 23:59pm, 18th April 2026. It is miles potential for you to to put up to Turnitin on MyLearning for the beneficial properties of checking your
		– on MyLearning (simplest) by

	doc’s originality plot as many instances as you select till the due time/date when the most up-to-date version posted for the time being will be retained as your first price submission.
Feedback form & date	Written feedback on Turnitin after 15 working days. Particular particular person feedback is almost definitely requested by booking an appointment along with your tutor.
Observe rely	2,000 (±10%)
Assignme nt form	Your assignment is to plot shut into consideration the strategic place of no longer less than one digital software program for a selected microscopic alternate and imply purposeful, proof-basically basically based solutions for its effective utilize.
Assignment structure, structure and particulars	Please focus on with the advised structure offered for this project. Format & Significant ingredients • The document would possibly maybe silent be written in Arial 12pt, with 1.5 line spacing and likely fragment headings throughout. • Use typical margins (2.54 cm) and be lag all text is left-aligned. • The document would possibly maybe silent be submitted in Observe structure (.docx). PDF submissions are no longer accredited except explicitly stated. • Follow the Harvard referencing model continuously. • The title page must encompass: The module code and title Your full title Your scholar quantity The document title The notice rely •  Tables, figures, the title page, and the reference record are no longer incorporated within the 2,000-notice rely. • Any tables or figures primitive would possibly maybe silent be clearly labelled (e.g., Desk 1, Figure 1) and referred to within the principle text. • Be certain the document is introduced professionally, with moral spelling, grammar and punctuation, and a undeniable tutorial writing model.               required the structure: • File names would possibly maybe silent followStudentNumber_MKT4646_Report.docx. • All sources would possibly maybe silent be cited wisely; failure to reference wisely can lead to penalties below tutorial integrity laws.
Appropriat e utilize of AI	In response to the programme’s protection on the very finest utilize of Synthetic Intelligence (AI), you would possibly maybe utilize generative AI tools as a discovering out reduction, but you would possibly maybe like to no longer utilize AI to generate, hang, paraphrase or write any segment of the assessed vow material in this project. The solutions, arguments and analysis introduced for your document would possibly maybe silent be entirely your devour. It is probably going you’ll maybe utilize generative AI to: Beef up your realizing of ideas lined within the module

	Leer clarification of theories or tutorial writing conventions Title potential improvements in writing model or structure You could no longer utilize generative AI to: Generate sentences, paragraphs or sections of your document Type arguments, analysis, solutions or examples Procedure references or falsified proof Replace your devour extreme thinking or tutorial judgement When you happen to utilize AI in an acceptable and runt potential (e.g., to confirm clarity or grammar), you would possibly maybe like to clearly acknowledge this for your project. This acknowledgement would possibly maybe silent be positioned at the head of your reference record. Example statements: “I acknowledge using ChatGPT-4o (OpenAI, https://chat.openai.com/) to name improvements within the writing model.” “I procure no longer introduced any vow material generated by AI technologies as my devour work.” Failure to present AI utilize, or using AI previous the accredited boundaries, is almost definitely handled as tutorial misconduct. Guidance and presents a steal to on the very finest utilize of AI will be on hand by the Key Finding out and Studying Sources fragment and for the length of workshop courses throughout the module.
Assessed discovering out consequence (s)	This evaluation will address discovering out outcomes 1, 2, and 4.
Assessment weighting %		70%
Key discovering out and discovering out resources	Please focus on with Part 5: Studying Sources.
Criteria			1-4 First		5-8 Higher Second	9-12 Decrease Second	13-16 Third	17-20 Refer

	70%+	60%-69%	50%-59%	40%-49%	Decrease than 40%
Introduction: A definite rationale for the matter different.	Excellent discussion and justification of matter chosen.	Thorough discussion and justification of matter chosen.	Proof of some discussion and justification of matter chosen.	Ample discussion and justification of matter chosen.	Discussion and justification of matter chosen is inadequate.
Discussion: Whine: Relevant and informative, applying depth of files and realizing.	Gorgeous and wellinformed realizing of theories and solutions fervent.	Just realizing of theories and solutions fervent.	Demonstrates sufficient files and  realizing theories and solutions.	Ample vow material; runt depth of files and realizing proven.	Insufficient vow material; runt depth of files and realizing proven.
Conclusion: Sure conclusions from the literature and issues discussed within the work.	Tightly structured, logical and draws coherent conclusions to the issues lined.	Undertakes a scientific analysis of the disorders and draws coherent conclusions to the issues lined.	Sure conclusions to the issues lined.	Ample conclusions to the issues lined.	Insufficient conclusions to the issues lined.
References: Reference to sources including instructions for further see.	Colossal and associated readings examined and primitive selectively within the work.	Just range of appropriate references primitive for the length of the evaluation.	Former references and readings primitive inner the evaluation.	Ample but runt utilize of references for the length of evaluation.	Overview depends on no or one reference; proof of unexamined personal knowing.
Technical skillability within the English language*	Completely expressed and realizing of vow material with runt	Completely expressed; appropriate realizing of vow material with some	Smartly expressed; realizing of vow material with many spelling and	Straight forward expression of files; minute realizing of	Wrong expression of files: lacks realizing of
Clearly introduced with runt spelling and grammatical errors.	spelling or grammatical errors.	spelling and/ or grammatical errors.	or grammatical errors.	vow material; many spelling and grammatical errors.	vow material; many spelling and grammatical errors.

The following desk particulars the give a steal to you will be receiving for this evaluation and the feedback opportunities you procure.

Beef up and draft feedback courses for Evaluate 1 (Particular particular person List)

Coursework briefing The evaluation will be introduced for the length of the Week 1 Interactive Trim Class session, the save a high level intention of the project will be offered. An in depth briefing will then happen for the length of the Week 1 seminar, whereby the evaluation requirements, structure, marking requirements and expectations will be outlined completely. You are going to even procure the different to request questions and give an explanation for any areas of uncertainty. Please focus on with the Studying Planner for the express dates and make certain you assist the briefing session, because it would provide a steal to your a success completion of the coursework.

Draft feedback opportunities You’ve got got several opportunities to get hang of formative feedback for your progress sooner than the last submission. In Week 4-5, you will be ready to chat about your preliminary solutions and document structure along with your tutor for the length of the seminar. In Week 8-10, the seminar will encompass a centered feedback session the prevent would possibly maybe expose a like a flash outline or partial draft for verbal formative feedback. Extra clarification or feedback is almost definitely sought for the length of residing of business hours or via email, looking out for your wants. Please be lag you engage with these opportunities, as formative feedback is designed to book and presents a steal to you in making ready your summative evaluation.

Extra give a steal to You is prone to be strongly encouraged to make utilize of the broader tutorial give a steal to on hand at the University. The Studying Enhancement Team (LET) presents workshops on issues corresponding to tutorial writing, extreme thinking, integrating sources, document writing and referencing. Tthese are highly advised. Besides to, Pupil Studying Assistants (SLAs) or Graduate Academic Assistants (GAAs) is almost definitely on hand to provide a steal to you with tasks corresponding to realizing project instructions, structuring your document, bettering clarity in writing, and navigating tutorial conventions.

7.5.2 Evaluate 2 (Employees Video Presentation)

(1) Guidance for College students – Cause, Focal point and Expectations

Q2: “How has my inquisitive about digital alternate changed, and how will I act in one more method sooner or later?”

For this evaluation, your community must diagram a 10-minute reflective video presentation that severely examines how your realizing of the digital alternate atmosphere has evolved throughout the module.
The well-known point of curiosity of this evaluation is no longer on evaluating a express digital software program, but on reflecting for your discovering out bound, modifications in thinking, and the near of your digital mindset as emerging alternate practitioners.
Your video would possibly maybe silent contemporary how key ideas, frameworks, and discussions from across the module procure fashioned your realizing of digital alternate environments and how this discovering out would affect your future resolution-making in legit contexts.
Your video would possibly maybe silent be analytical and application-centered, slightly than a actually easy summary of weekly vow material.

(2)    Cause of the Evaluate This evaluation permits you to:

Ø    Mirror severely on how your realizing of the digital alternate atmosphere has developed throughout the module (LO1, LO3).

Ø    Veil modifications for your thinking, point of view, and legit judgement as a outcomes of enticing with digital alternate ideas (LO4).

Ø    Talk reflective and integrative insights clearly using appropriate digital media (LO5).

Ø    Demonstrate proof of collaborative discovering out and shared reflection inner a community context.

(3)    What Your Video Must Include

Your video must encompass the following ingredients:

a. Studying Gallop and Conceptual Trend

Whisper how your realizing of the digital alternate atmosphere has evolved across the module. It is probably going you’ll maybe focus on with key issues corresponding to digital transformation, buyer behaviour, knowledge-pushed resolution-making, ethics, collaboration, or the integration of digital systems.

b. Adjustments in Thinking and First price Standpoint
Mirror on how your assumptions, mindset, or potential to alternate decisionmaking procure changed as a outcomes of the module. Take note what you realize in one more method now when put next with the starting of the route.

c. Implications for Future Alternate Note
Discuss how this discovering out would form your future decisions as a alternate practitioner. This would possibly encompass how you would possibly maybe potential digital method, software program adoption, possibility administration, ethics, sustainability, or organisational alternate in real-world alternate contexts.

d. Reflective Employees Perception
Mirror on what you learned by community collaboration and shared discussion, and how this contributed to your general discovering out abilities.

(4) Truly helpful Topics and Seemingly Angles

The following issues are offered for steering simplest:

Ø    How your realizing of digital alternate environments changed over time

Ø    Key issues or moments that reshaped your thinking

Ø    How digital complexity influences managerial resolution-making

Ø    Assumptions you held within the inspiration of the module and how these evolved

Ø    How you would possibly maybe now potential digital decisions in one more method as a future practitioner  Reflections on ethics, responsibility, or sustainability in digital alternate contexts

(5) Purposeful Manufacturing Guidance

Your video would possibly maybe plot shut any of the following acceptable codecs:

Ø    Depart deck with voiceover (PowerPoint, Canva, Google Slides)

Ø    Veil cloak-recorded presentation

Ø    Edited community discussion

Ø    Blended-media digital presentation

First price editing is no longer required. Sure audio, logical structure and readable visuals are sufficient.

Truly helpful tools encompass: PowerPoint Recorder, Canva Video, Zoom, Microsoft Ride or OneDrive.

Groups will be dispensed for the length of the seminar courses and announced to varsity students sooner or later.
The completed video would possibly maybe silent be uploaded to YouTube, and the last submission would possibly maybe silent be made by providing the YouTube link to the uploaded video.
All community members would possibly maybe silent make contributions verbally or visually in some execute, and an inventory of all community members along with their individual roles would possibly maybe silent be submitted along with the video file.

(6) Expectations and Academic Guidance

To operate a solid grade, your video would possibly maybe silent contemporary:

Ø    Sure and coherent reflective dialog

Ø    Proof of meaningful discovering out and modifications in thinking

Ø    Integration of ideas from across the module

Ø    Insightful discussion of how discovering out informs future legit apply

Ø    Efficient utilize of visuals and digital media to provide a steal to reflection (LO5)  Balanced contribution from all community members

(7) Demonstrate to College students

1. This evaluation doesn’t require further analysis or evaluation of a express digital software program.
2. As a change, it specializes in reflection, discovering out integration, and how your realizing of the digital alternate atmosphere has developed throughout the module. It is probably going you’ll maybe plot on examples discussed for the length of the module, but the emphasis would possibly maybe silent be on discovering out, reflection, and legit development slightly than technical software program analysis.
3. Settle a point of curiosity that reflects your community’s true pursuits and discovering out. Above all, be lag your video is strategic, analytical and visually enticing, with all claims supported by credible proof.
4. For this evaluation, vow material quality will be judged in accordance to the depth of reflection, integration of module ideas, and the clarity with which discovering out pattern and future legit implications are communicated. Emphasis is positioned on reflective insight and discovering out development slightly than technical evaluation of digital tools.
5. The following desk presents an example of the overview of the evaluation requirements.

Project transient Presentation

Project transient Presentation
Decrease than 40%	MKT 4646
Module title	Alternate Digital Atmosphere
Submission date, time		11 April. 2026 by 23:59	. Submission via MyLearning as an MP4 file or .
		one other acceptable structure
Feedback form & date	Written or oral feedback will be offered by MyLearning inner 15 working days of submission.
Observe rely		10-minute community video presentation		(video file + last reference
		doc).
Project form	Employees video presentation demonstrating: (1) How college students’ realizing of the digital alternate atmosphere has evolved throughout the module, (2) Reflective insight into modifications in thinking and behavior (3) How this discovering out would form future alternate decisionmaking and legit apply. All community members must make contributions both verbally or visually, and an inventory of community members and their individual roles would possibly maybe silent be submitted with the video file and coursework duvet sheet.
Project structure and structure	• 10-minute video (MP4 or associated file form) • Might well well also utilize slides with voiceover, cloak cloak recording or mixed-media structure. • Include certain key ingredients • First price editing no longer required; certain audio, visuals and structure are crucial
Appropriate utilize of AI	• Generative AI is almost definitely primitive simplest as a discovering out reduction (e.g., checking clarity or identifying improvements in presentation waft). • AI must never generate analysis, reflective vow material, alternate solutions, or any segment of the script. • All AI utilize would possibly maybe silent be declared on the last lunge (e.g., “I acknowledge using ChatGPT-4o to name improvements within the script waft. • No AI-generated vow material has been introduced as our devour work.”).
Assessed discovering out consequence (s)	This evaluation will address discovering out outcomes 1, 3, and 5.
Module weighting %	30%

Key discovering out and discovering out resources	Please focus on with Part 5: Studying Sources.
Criteria	1-4 First	5-8 Higher Second	9-12 Decrease Second	13-16 Third	17-20 Refer
	70%+	60%-69%	50%-59%	40%-49%	Decrease than 40%
Whine: Topic chosen associated and informative, with a depth of files and realizing.	Gorgeous and properly told realizing of theories and solutions fervent with matter.	Just realizing of theories and solutions fervent with matter.	Veil sufficient files and realizing of issues theories and solutions.	Ample vow material, and runt depth of files and realizing.	Insufficient vow material and runt depth of files and realizing.
Communique: Attention-grabbing, associated language, rationalization of terminology.	Completely expressed and truly appropriate realizing of vow material.	Completely expressed; appropriate realizing of vow material.	Smartly expressed; realizing of vow material.	Unclear expression of files; minute realizing of vow material.	Unclear and complex; lack of idea of vow material.
References: Reference to sources including instructions for further see.	Colossal and associated readings examined and primitive selectively in presentation.	Just range of appropriate references primitive for the length of the presentation.	Former references and readings primitive inner presentation.	Ample but runt utilize of references for the length of presentation.	Critique depends on no or one reference; proof of unexamined personal knowing.
Know-how: Use of video, PowerPoint, tools and so forth. to expose the chosen matter.	Very appropriate possibility, utilize and integration of technology.	Just utilize of appropriate AV.	Know-how primitive but sunless integration.	Know-how primitive but poorly.	Absence of any technology utilize.
Workload: Balance between college students.	All college students fragment presentation feature equally with appropriate transition.	Presentation shared but with sunless transition.	Presentation shared unequally.	Presentation presentations minute sharing.	No sharing, one scholar items.

The following desk particulars the give a steal to you will be receiving for this project and the feedback opportunities you procure.

Beef up and draft feedback courses for Video PT

Coursework briefing A devoted coursework briefing session will be delivered for the length of the scheduled workshop to be lag college students fully realize the requirements for Evaluate 2 (Employees Video Presentation). This briefing will duvet the evaluation requirements, technical specs, expectations regarding community collaboration, and steering on programs to structure a undeniable, coherent, and academically grounded video presentation. College students can procure the different to request questions and worth clarification to provide a steal to their readiness for polishing off the duty. The groups will be fashioned and announced for the length of the Week 2 seminar session.

Draft feedback opportunities College students can procure the different to get hang of formative steering on their community video presentation by scheduled draft feedback courses. Throughout these courses, groups would possibly maybe fragment a high level intention, storyboard, or an early draft of their video vow material. The tutor will present feedback on the clarity of the legend, the coherence of key arguments, the appropriateness of the digital tools utilized, and the effectiveness of the reflective aspects. Whereas full script editing or technical manufacturing evaluation would possibly maybe no longer be offered, the feedback will give a steal to varsity students in strengthening the structure, tutorial depth, and general dialog of their last video submission.

Extra give a steal to Extra give a steal to for Evaluate 2 will be on hand throughout the module to reduction groups put collectively a high of the variety video presentation. This contains get hang of admission to to workshop steering on effective presentation abilities, the utilization of digital tools, and structuring reflective vow material. College students would possibly maybe see further clarification for the length of seminar hours or by booking brief session slots with the tutor. Gaze give a steal to inner groups is strongly encouraged to be lag equitable contribution and shared responsibility for

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