ULMS576 RESIT, Particular person Recorded Presentation Task Short 2026
Review Job
You should presumably maybe also fair aloof decide one UK excessive-avenue meals or coffee stamp such as Greggs, Pret A Manger, Costa Coffee, Caffè Nero, Starbucks UK, Leon, Subway UK, or one more appropriate meals or coffee stamp running within the UK market. Your process is to utilize secondary data ultimate to identify a clear advertising different or field facing your chosen stamp and build practical, proof-based suggestions for its advertising draw.
You should presumably maybe also fair point of curiosity on surely one of many next areas:
• attracting Gen Z or pupil buyers
• responding to ticket-of-living pressures
• bettering perceptions of price for money
• rising loyalty or repeat buy
• strengthening sustainability or ethical positioning
• bettering digital engagement, app utilize, or supply-platform visibility
• adapting to altering meals, drink, properly being, or convenience trends
Vital Task Requirements
Right here’s an particular person resit evaluate. You have gotten got to remark your individual ability to identify a advertising field, interpret secondary data, generate actionable insights, note linked advertising research ideas or frameworks, and talk a clear data-supported advice in a authentic recorded presentation.
As here’s an particular person resit of a neighborhood presentation, the teamwork ingredient of the distinctive evaluate is reassessed through an particular person demonstration of applied evaluative judgement, possibility-making, and reflection on how the advice could presumably maybe well be applied in practice.
You have gotten got to post a recorded presentation with seen slides and spoken narration/audio. This means that it be vital to document your self presenting your slides. You should presumably maybe also fair enact this the utilize of PowerPoint narration, Panopto, MS Groups, or one more lawful recording draw. Submitting slides ultimate is no longer adequate. In case you post slides with out a playable audio narration, this would presumably maybe also fair no longer rely as a recorded presentation, and you would possibly want to presumably maybe well presumably fail this evaluate.
Your recording ought to be no longer than 5 minutes, and it be vital to no longer receive essential data. You have gotten got to no longer contact the chosen stamp, its staff, possibilities, competitors, or contributors of the public.
Your presentation need to clearly remark the draw you would possibly want to presumably maybe well presumably also fair have got applied the advertising research process taught on the module. This means that you simply would possibly want to presumably maybe well presumably also fair aloof:
- Define the advertising field or different facing your chosen stamp.
- Save of living one determined research goal or research quiz that guides your investigation.
- Name and define the secondary data sources historical to address the subject or different. You should presumably maybe also fair aloof snappy statement on the relevance, credibility, and boundaries of the info.
- Analyse the secondary data to generate user, market, competitor, or style insights. You mustn’t simply picture info or statistics; it be vital to conceal what the proof draw for the stamp.
- Translate the insights into practical advertising suggestions that are clearly supported by the info.
- Talk the findings clearly through visualisation and storytelling, the utilize of appropriate charts, figures, tables, or other visuals where linked.
- Where linked, snappy acknowledge any vital ethical, social, cultural, or environmental implication of your advice.
Presentation Stutter
Your recorded presentation could presumably maybe also fair aloof address the next areas:
1. Tag and Market Issue: Temporarily introduce your chosen stamp and conceal the advertising field or different facing the stamp.
- Research Aim: Provide a clear research goal or research quiz that guides your investigation. Shall we issue:
- How can Costa Coffee toughen loyalty among pupil buyers?
- How can Greggs acknowledge to ticket-of-living pressures whereas preserving stamp price
- How can Pret A Manger toughen perceptions of price for money among young mavens?
3. Secondary Recordsdata Insights: Expend secondary data to conceal 2 key insights. These could presumably maybe also fair picture to user behaviour, market trends, competitor exercise, target audience segments, pricing, digital engagement, sustainability, or buyer journey. Lawful sources could presumably maybe also fair encompass Mintel, Statista, Euromonitor, IBISWorld, ONS, company experiences, alternate press, credible data sources, tutorial literature, and other linked databases or alternate sources. You should presumably maybe also fair aloof snappy conceal what the proof draw to your chosen stamp. Kind no longer simply picture statistics.
4. Aim Viewers: Clearly identify the goal target audience to your advice and conceal why this target audience is linked, the utilize of secondary data where which that you simply would be in a position to factor in.
5. Strategic Suggestions: Provide determined suggestions for the advertising draw of the stamp. This would presumably maybe also fair picture to positioning, services and products or products adaptation, pricing, promotion, buyer loyalty, digital engagement, sustainability, buyer journey, or every other linked strategic home. Your advice ought to be clearly linked to your secondary data insights.
6. Implementation Conception: Temporarily conceal how the suggestions would be applied in practice (i.e., conceal what the stamp could presumably maybe also fair aloof enact and why). This would presumably maybe also fair encompass campaign options, verbal substitute channels, buyer touchpoints, digital tools, loyalty exercise, in-retailer journey, partnerships, or supply-platform exercise.
Steered Presentation Constructing and Guidelines
You should presumably maybe even be told to utilize roughly 5-6 slides, with the exception of references and any GenAI utilize log. A lawful structure could presumably maybe well be:
• Crawl 1: Title, chosen stamp, and advertising field/different
• Crawl 2: Research goal/quiz and secondary data sources
• Crawl 3: Key secondary data insights
• Crawl 4: Aim target audience and applied framework
• Crawl 5: Strategic advice
• Crawl 6: Implementation thought
• Closing hump: References
• Appendix/final hump if relevant: GenAI utilize log
Submission
You have gotten got to add your recorded presentation by: Monday, third August 2026, at 12:00 PM. The recorded presentation need to encompass each and each the slides and your spoken narration/audio. You enact no longer prefer to post the slides one at a time. Please follow the submission requirements below:
• Post a recorded presentation with seen slides and spoken narration/audio.
• The recording ought to be no longer than 5 minutes.
• The recording need to allow the marker to detect the slides and listen to your narration clearly.
• Submitting slides without playable audio narration will no longer rely as a recorded presentation, and you would possibly want to presumably maybe well presumably fail this evaluate.
• File name: StudentID_ResitPresentationRecording for the recorded presentation file.
• Please encompass a reference list because the final or penultimate hump of your presentation.
• Please encompass a GenAI utilize log as an appendix hump if GenAI has been historical.
• Expend secondary data ultimate. Kind no longer receive essential data and enact no longer contact the chosen stamp, staff, possibilities, competitors, or contributors of the public.
• Cite sources on slides the utilize of Harvard “Cite Them Like minded” referencing type.
• Typical College of Liverpool penalties note for late submission.
• The presentation carries a weighting of 50% of the total module ticket.
NOTE on the Expend of GenAI
GenAI would be historical to toughen this assignment. You remain fully in ticket for originality, accuracy, ethics, and all tutorial judgements. Breaches of this steering could presumably maybe also fair constitute tutorial misconduct.
Accredited Uses
• Language sharpening, formatting, Harvard type tests, total textual hiss material cleanup.
• Drafting illustrative artefacts (e.g., one‑pagers, mock‑ups, storyboard frames; and simple charts from cited data).
• Producing prototypes or illustrative pictures to notify ideas.
• Developing straightforward tables or charts from secondary data you would possibly want to presumably maybe well presumably also fair have got restful and cited.
Now not Accredited
• Fabricated or padded references, unverifiable claims, fabricated data or outcomes.
• Computerized paraphrasing to conceal sources, ghost‑writing of gigantic sections without human authorship and verification.
• Undisclosed GenAI utilize.
• Uploading private or confidential data.
Disclosure Requirement
Consist of a GenAI utilize log as a hump. You enact no longer prefer to debate this to your narration. For each and each utilize, document the applying, goal and justification, suggested or steps, what used to be incorporated, how accuracy used to be verified, sources historical for verification, and any licence or attribution notes.
Standards for Review
Your presentation shall be assessed in opposition to the presentation evaluate requirements, with particular consideration to:
• structure, type, clarity, and authentic presentation
• determined definition of the advertising field or different
• appropriate utilize of secondary data
• quality of diagnosis and insight generation
• efficient utilize of visualisation and data storytelling
• utility of linked thought, ideas, or frameworks
• energy and practicality of the strategic advice
• quality of referencing and tutorial integrity
• quality and clarity of spoken narration/audio supply
• consciousness of any linked ethical, social, cultural, or environmental implications
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