Summary The aim of the mission is to analyze the feasibility of an E-Commerce venture. As allotment of this that you can resolve on to produce an notion in your comprise theoretical E-Commerce commerce, investigate it from several angles and then reach to a agency conclusion about its viability. Deliverables • describe (max 5,500 words). Additional research and any varied relevant items would perchance well also additionally be included as appendices. Your describe have to consist of academic and revered commerce references to present a boost to your claims and choices. Assignment Structure and Marks Allocation Descriptive solutions will no longer create high marks. All sections have to consist of evaluate, comparison and clear justification of choices. Factors Impacting Sequence of: 20% Product Supplier Platform E-Commerce Industry Mannequin Income Mannequin Severely enjoy in thoughts the factors you’ve considered and account in your replacement of product, provider, platform and commerce mannequin (in conjunction with, but no longer miniature to benefits/drawbacks, sustainability factors, market size, scalability & prices). Squawk the intention you’ve researched and compared every element and what you’ve based fully it on. You’re expected to compare as a minimum two picks for every key decision sooner than justifying your remaining replacement. Monetary Diagnosis: 25% Present a monetary evaluation of your theoretical e-commerce commerce and command this to procure essentially the most a success route in your commerce. This have to gentle consist of profit and loss forecast and buyer acquisition prices over a minimum six-month duration. Monetary evaluation have to gentle be in accordance with life like assumptions and clearly stamp: • Income calculated ex VAT • Mark per uncover (in conjunction with product, birth, packaging, bills and returns where relevant) • Customer acquisition price (CAC) with justification • A clear link between your buyer acquisition method and your monetary projections Positioning In Relation to Rivals: 20% Conduct research into your e-commerce commerce notion. Rob into consideration main gamers, normal stamp parts and USPs of rivals. Squawk the intention you intend to space your commerce, taking rivals into myth. Your positioning have to clearly influence your pricing, buyer acquisition method and total price proposition. Excessive Level Customer Acquisition Notion: 25% Beget a high stage buyer acquisition plan with a 6-month horizon, illustrating the intention you intend to raise site visitors to your order and, if relevant, elevate conversion charges and real looking utilize and elevate repeat purchases. Take care of every marketing plans (even straight forward ones) this have to gentle consist of objectives, sources required, timelines and expected ROI. Prices for this desires to be integrated into Monetary Diagnosis. This have to no longer be a record of ways. You’re expected to estimate: • Expected site visitors from every channel • Mark per channel • Expected conversion charges • Contribution of every channel to total buyer acquisition Conclusions on Viability: 10% The command of the full above, reach to a agency conclusion in regards to the viability of your theoretical e commerce commerce. Your conclusion have to gentle be at present supported by your monetary evaluation and buyer acquisition assumptions. Squawk: Even as doing this mission, you as lecturers have to remain fair and fair. When marking it acquired’t topic whether or no longer your conclusion is that the commerce is viable or unviable. You might perchance well be marked on the depth of research and belief processes that led you to your conclusion. Requirements: You’re expected to present a boost to your work the command of academic sources and revered commerce proof. This describe is to level to academic research and writing skills, creativity and serious thinking as neatly as learnings from the module. Any open air topic cloth you enjoy susceptible in your research have to gentle be referenced in a separate net page in the References allotment at the serve of the describe. Harvard Referencing Sort have to gentle be susceptible for any exterior sources. The submissions shall be topic to a plagiarism test thru the Turnitin. If plagiarism is detected, this might perchance occasionally lead to a ticket of 0. The entrance net page have to gentle enjoy the title, your pupil name and number as neatly as a declaration that it is your comprise work. Marking Rubric Class Exemplary Industry Mannequin, Product, Platform & Income Mannequin (20%) Particular, neatly-researched and seriously evaluated picks. Solid comparison of picks. Demonstrates deep realizing of business implications, scalability, prices and dangers. Monetary Diagnosis (25%) Financials are life like, clearly structured and internally consistent. Income accurately calculated (ex VAT). Prices, CAC and assumptions are clearly justified. Solid link between acquisition and monetary outcomes. Positioning in Relation to Rivals (20%) Solid competitor evaluation with clear strategic positioning. Demonstrates clear differentiation and links positioning to pricing, price proposition and acquisition method. Customer Acquisition Notion (25%) Particular, structured and life like plan. Channels are justified with estimated site visitors, price and contribution. Solid alignment with financials and objectives. Demonstrates clear industrial thinking. Conclusion on Viability (10%) Particular, neatly-justified conclusion at present supported by financials and method. Demonstrates serious evaluate and awareness of dangers and limitations. The premise is: The product is a flameless ambient candle that combines LED lighting with needed oil diffusion. It’s designed to replicate the think and atmosphere of a frail candle the command of a life like flickering LED lighting while also offering fragrance thru needed oils rather than burning wax. The product features a refillable scent system allowing customers to commerce or replace fragrances over time. The main advantage is that it will get rid of the need for an open flame making it safer reusable and lower repairs while gentle handing over the identical comfortable fine expertise. It’s love a hybrid between a candle and a diffuser combining ambiance and scent. I discovered one company that supplied this the site is known as Lifelines but it no doubt relies in The United States. I’m from Eire so the rivals will be Yankee candle and La Bougie and any varied that you can keep in mind of. This desires to be life like! Investigating the Viability Of An E-Commerce Industry
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