Abstract The aim of the mission is to investigate the feasibility of an E-Commerce mission. As a part of this you will deserve to have confidence a opinion to your be pleased theoretical E-Commerce replace, investigate it from a few angles and then attain to a firm conclusion about its viability. Deliverables • narrative (max 5,500 words). Extra research and any diverse relevant objects can also additionally be integrated as appendices. Your narrative must encompass tutorial and legit replace references to toughen your claims and decisions. Assignment Structure and Marks Allocation Descriptive answers won’t develop high marks. All sections must encompass evaluate, comparison and obvious justification of choices. Elements Impacting Collection of: 20% Product Supplier Platform E-Commerce Commerce Model Revenue Model Critically overview the elements you’ve blueprint to be and give an explanation for your possibility of product, dealer, platform and replace mannequin (including, nonetheless no longer diminutive to benefits/drawbacks, sustainability elements, market size, scalability & prices). Well price the system you’ve researched and when in contrast every component and what you’ve primarily based fully it on. You are anticipated to overview no much less than two alternate alternate choices for every key resolution ahead of justifying your closing possibility. Monetary Diagnosis: 25% Provide a monetary diagnosis of your theoretical e-commerce replace and utilize this to search out primarily the most winning route to your replace. This have to silent encompass profit and loss forecast and customer acquisition prices over a minimum six-month interval. Monetary diagnosis must always be according to real looking assumptions and clearly show cover: • Revenue calculated ex VAT • Imprint per command (including product, transport, packaging, charges and returns where relevant) • Customer acquisition cost (CAC) with justification • A obvious hyperlink between your customer acquisition plan and your monetary projections Positioning In Relation to Opponents: 20% Habits research into your e-commerce replace opinion. Snatch into consideration major players, conventional mark parts and USPs of competitors. Well price the system you point out to location your replace, taking competitors into consideration. Your positioning must clearly affect your pricing, customer acquisition plan and overall cost proposition. Excessive Diploma Customer Acquisition Idea: 25% Non-public a high stage customer acquisition blueprint with a 6-month horizon, illustrating the system you point out to bring online page online page visitors to your location and, if relevant, develop conversion rates and moderate utilize and develop repeat purchases. Indulge in all marketing plans (even easy ones) this have to silent encompass objectives, assets required, timelines and anticipated ROI. Prices for this must always be constructed-in into Monetary Diagnosis. This must no longer be a checklist of tactics. You are anticipated to estimate: • Anticipated online page online page visitors from every channel • Imprint per channel • Anticipated conversion rates • Contribution of every channel to overall customer acquisition Conclusions on Viability: 10% The utilization of the general above, attain to a firm conclusion about the viability of your theoretical e commerce replace. Your conclusion must always be straight supported by your monetary diagnosis and customer acquisition assumptions. Worth: Whereas doing this mission, you as lecturers must stay neutral and honest. When marking it won’t matter whether or no longer your conclusion is that the replace is viable or unviable. You are going to be marked on the depth of research and blueprint processes that led you to your conclusion. Requirements: You are anticipated to toughen your work utilizing tutorial sources and legit replace proof. This narrative is to show cover tutorial research and writing talents, creativity and serious pondering as well to learnings from the module. Any outside material you be pleased frail for your research must always be referenced in a separate page within the References part on the motivate of the narrative. Harvard Referencing Style must always be frail for any external sources. The submissions will most certainly be discipline to a plagiarism test by the Turnitin. If plagiarism is detected, it might maybe maybe most likely maybe maybe extinguish up in a mark of 0. The front page have to silent be pleased the title, your student title and number as well to a declaration that it is your be pleased work. Marking Rubric Category Exemplary Commerce Model, Product, Platform & Revenue Model (20%) Sure, well-researched and seriously evaluated alternate alternate choices. Famous comparison of alternate alternate choices. Demonstrates deep working out of enterprise implications, scalability, prices and dangers. Monetary Diagnosis (25%) Financials are real looking, clearly structured and internally consistent. Revenue accurately calculated (ex VAT). Prices, CAC and assumptions are clearly justified. Famous hyperlink between acquisition and monetary outcomes. Positioning in Relation to Opponents (20%) Famous competitor diagnosis with obvious strategic positioning. Demonstrates obvious differentiation and hyperlinks positioning to pricing, cost proposition and acquisition plan. Customer Acquisition Idea (25%) Sure, structured and real looking blueprint. Channels are justified with estimated online page online page visitors, cost and contribution. Famous alignment with financials and objectives. Demonstrates obvious industrial pondering. Conclusion on Viability (10%) Sure, well-justified conclusion straight supported by financials and plan. Demonstrates serious evaluate and consciousness of dangers and obstacles. The muse is: The product is a flameless ambient candle that combines LED lighting fixtures with mandatory oil diffusion. It is designed to replicate the stare and surroundings of a frail candle utilizing a real looking flickering LED lighting fixtures while also offering heady scent by mandatory oils reasonably than burning wax. The product contains a refillable scent system allowing customers to alternate or replace fragrances over time. The major relieve is that it eliminates the need for an commence flame making it safer reusable and lower maintenance while silent turning within the same cushy honest experience. It’s fancy a hybrid between a candle and a diffuser combining ambiance and scent. I stumbled on one firm that sold this the web site online is named Lifelines nevertheless it is primarily based fully in The US. I’m from Ireland so the competitors will most certainly be Yankee candle and La Bougie and any diverse you might maybe maybe maybe also deem. This wants to be real looking! Investigating the Viability Of An E-Commerce Commerce
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